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How an online store on your site works (Shopify)

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open Store

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

An online store on your own site

You can add a real online store to any build it up site. It combines two systems so you get the best of both worlds:

Who runs what?

PartRuns onWhat it means
Storefront — store page, product pages, products sectionbuild it up (us)Built and edited inside your system, in the visual editor and from chat — in your site's own colors and design
Commerce engine — cart, checkout, inventory, orders, card securityShopifyA proven, world-class secure sales system; you connect your own Shopify account

What the customer experiences

  1. 1The customer browses the store on your site — your branding, colors and address.
  2. 2Adds products to the cart — still on your site.
  3. 3Only at payment they move to Shopify's secure checkout — so card details never pass through us.

What you get

  • A store that feels part of the site — not a disconnected external store, but a natural extension of the brand.
  • Full management from the system and from chat — products, prices, inventory and orders.
  • Shopify-grade payment security — you never hold card data (PCI stays on Shopify).
  • Design flexibility — a store section for any page, and a full store page at /store.

What you need to start

  • A Shopify account in the business name (Shopify is a paid monthly service, owned by you).
  • Products in the Shopify account (or we'll help add them).
  • The Store module activated in your account.
💡 Tip: No need to build a separate Shopify site. Your beautiful site stays with us — Shopify is only the sales engine behind the scenes.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.