Terms of Use
Last updated: July 28, 2026
1. Definitions and Introduction
Welcome to the Terms of Use of “build it up” (the “System,” “Platform,” or “Service”), operated by Elad Kofman, trading as Otef Digital Agency (the “Company,” “we,” “us,” or “our”).
The Service is available at builditup.io and its subdomains, on which customer websites created through the System are hosted.
1.1 Definitions
- “System” means the build it up platform for creating and hosting websites and landing pages.
- “User” means any person or entity that registers for and/or uses the System.
- “Website Owner” means a User who creates and manages one or more websites through the System.
- “Customer” means a Website Owner, or a person acting on its behalf, who receives setup, Initial Content, maintenance, or support services from us.
- “Hosted Website” means a website or landing page created and hosted through the System.
- “User Content” means any content, information, image, text, or file uploaded to the System by a User.
- “Initial Content” means text, images, structure, wording, marketing proposals, or placeholder content that we may place on a website for initial setup, demonstration, or to present a proposed direction.
- “Visitor” means any person who views a Hosted Website created through the System.
- “Leads” means inquiries and information collected from Visitors through Hosted Websites.
1.2 Acceptance of These Terms
Important: When you create an account or connect an external service, we ask you to actively confirm that you have read and accepted these Terms of Use and the Privacy Policy. We record the acceptance time, document version, and wording shown. If you do not agree, do not complete registration or the connection.
2. Description of the Service
The System provides a technology platform for creating, designing, editing, and hosting websites and landing pages, together with tools for managing Leads and inquiries. The Service includes:
- A visual editor for creating and editing websites and landing pages
- Customizable professionally designed templates
- Website hosting on the System’s infrastructure
- Lead and inquiry management tools
- Analytics and statistics tools
- Technical support under the selected plan
Material clarification: build it up is a technology and marketing platform for creating, editing, and hosting websites. The Website Owner is the publisher, business operator, and controller in relation to its Leads and Visitors, and is responsible for every item of content, offer, representation, transaction, service, product, price, promise, link, image, review, or information appearing on its website, whether that website is connected to an external domain or uses a System domain.
2.1 Initial and Placeholder Content
As part of the Service, we may place Initial Content, page structures, marketing copy, images, headings, messaging proposals, service descriptions, or placeholder content on a Customer’s website. This material is intended solely to illustrate a proposed direction, marketing potential, and an initial user experience. It does not constitute legal, professional, regulatory, medical, financial, nutritional, insurance, commercial, or other advice, and we do not warrant its accuracy, completeness, suitability for the business, compliance with law, or suitability for the intended audience.
The Customer must review, approve, correct, complete, and update content before publishing the website or using it with customers. Publication approval records that the Customer reviewed the version presented and chose to publish it.
We may change, update, add, or remove features to maintain and improve the System. Where reasonably possible and required by law, we will provide advance notice of a material reduction to a paid Service.
3. User Obligations
3.1 Legal Capacity
The System may be used only by adults aged 18 or older, or by legal entities acting through authorized representatives. You represent that you have the legal capacity and authority to enter into this agreement.
3.2 Accuracy of Information
You undertake to provide true, accurate, and current information upon registration and throughout your use of the System, and to update that information whenever it changes.
3.3 Account Credentials
You must safeguard your login credentials, avoid sharing them with unauthorized persons, and notify us promptly of suspected misuse. You are responsible for actions you authorize or that result from a failure to take reasonable care of your credentials; we remain responsible for security controls and actions within the System’s control.
3.4 Compliance with Law
You undertake to comply with all applicable laws, including, without limitation:
- The Israeli Privacy Protection Law, 5741–1981
- The Israeli Copyright Law, 5768–2007
- The Israeli Defamation (Prohibition) Law, 5725–1965
- The Israeli Consumer Protection Law, 5741–1981
- The Israeli Communications (Telecommunications and Broadcasting) Law, 5742–1982
- Accessibility, advertising, direct marketing, consumer protection, professional licensing, trademark, and intellectual property laws
- Any other applicable law, regulation, or binding directive
4. Prohibited Content and Uses
You may not upload, publish, or distribute through the System any of the following:
- Unlawful or criminal content, or content that promotes unlawful activity
- Content that infringes another person’s copyright, trademark, or intellectual property rights
- Pornographic, sexually explicit, or adults-only content
- Defamatory, libelous, or reputation-damaging content
- Inciting, racist, discriminatory, or abusive content
- Misleading content, fraud, phishing, or deception of the public
- Viruses, malware, or harmful code
- Spam, unauthorized advertising, or chain messages
- Content that violates privacy or discloses another person’s personal information without authorization
- Content that harms or exploits minors
- Content that promotes violence, terrorism, or hostile activity
- Content that violates court orders or directives of competent authorities
- Uses that overload servers or impair the operation of the System
5. Responsibility for Content — Material Provision
Read Carefully — Material and Binding Provision
5.1 Nature of the Service: The System is a technology, operational, and marketing platform for hosting, creating, editing, and managing websites. Even when we assist with setup or provide Initial Content, we do not act as the Website Owner, publisher, responsible editor, professional adviser, or as a party approving the legality of any content.
5.2 User responsibility: The User is responsible for actions and content within the User’s control, including:
- All content the User uploads, creates, or publishes through the System
- All activity conducted on websites managed by the User
- The legality, accuracy, and reliability of the User’s content
- Obtaining all permits, licenses, and consents required to publish that content
- The collection, processing, and storage of Visitors’ personal information
- Compliance with privacy law in relation to Visitors
- Reviewing Initial Content, placeholder content, and marketing content before publication or commercial use
- Adapting the website to laws applicable to the User’s field, including professional licensing, consumer protection, accessibility, and direct marketing requirements
5.3 Initial Content: Any content we prepare, draft, propose, import, convert, or enter for a Customer is a working basis only. Before publication or commercial use, the Customer must review it and adapt it to the Customer’s business, field, and applicable law. If the Customer publishes content after having a reasonable opportunity to review and approve it, the Customer is responsible for the decision to publish the approved version.
5.4 Limitation of the System’s responsibility: Otef Digital Agency and build it up do not control the User’s publication decisions or business activity. Subject to applicable law, they are not responsible for outcomes directly caused by the following User or third-party actions:
- Content uploaded by Users to their websites
- Infringement of third-party rights by Users
- Damage caused to Visitors or third parties by content on Hosted Websites
- Inaccuracies, errors, or misleading information on Hosted Websites
- Transactions, engagements, or relationships between Users and Visitors
- Any violation of law committed by a User through the System
- A Hosted Website’s failure to comply with privacy, accessibility, consumer protection, professional licensing, advertising, or direct marketing requirements
- Loss of Leads or inquiries, email disruptions, third-party failures, domains, DNS, or website availability
This section does not limit liability that cannot lawfully be limited or the System’s responsibility for its own obligations regarding security, privacy, billing, and delivery of the Service.
5.5 Leads and Visitors: The Website Owner is responsible for giving Visitors appropriate privacy notices, obtaining all required consents, using Leads lawfully, securing information transferred to it, and all follow-up communications with Visitors, including marketing messages, WhatsApp messages, direct mail, sales calls, or any other communication. The System remains responsible for obligations that apply to its own processing and controls.
5.6 Indemnification: The User undertakes to indemnify and hold harmless the Company, its officers, employees, suppliers, and agents against any claim, demand, damage, expense, or loss (including attorneys’ fees) arising from:
- The User’s breach of these Terms
- Content uploaded or published by the User
- The User’s infringement of third-party rights
- The User’s violation of any law
- Any unlawful use of Leads, Initial Content, a domain, third-party tools, or a Hosted Website
6. Intellectual Property
6.1 System Intellectual Property
All rights in and to the System, including its design, code, logo, trademarks, templates, technology, and all other intellectual property, are owned exclusively by the Company. Use of the System does not grant the User any right in that intellectual property.
6.2 User Content
The User retains its intellectual property rights in content uploaded to the System. By uploading content, however, the User grants the System a non-exclusive, worldwide, royalty-free license, transferable to subcontractors, to store, reproduce, process, adapt, display, distribute, and back up that content to the extent required to provide, secure, maintain, and back up the Service and support the Customer.
6.3 User Representation
The User represents and warrants that it holds all rights, permits, and licenses required for all content it uploads, and that such content does not infringe any third party’s intellectual property rights.
7. Privacy and Personal Information
Our use of personal information collected through the System is governed by our Privacy Policy, which forms an integral part of these Terms.
Website Owners’ responsibility: Website Owners who collect information from Visitors (including Leads, forms, and registrations) are responsible for obligations arising from their role as controllers, including obtaining consents, publishing a privacy policy on their websites, enabling the exercise of data rights, safeguarding Visitor information, and lawfully using all follow-up inquiries. In relation to a Website Owner’s Leads, build it up acts as an infrastructure provider/data processor on the Website Owner’s instructions and subject to the Data Processing Agreement (DPA), and remains responsible for obligations that apply to it as a processor.
8. Payments and Cancellations
8.1 Payment Terms
- Free trial: a new account receives 30 days without charge or a payment card, with access to the System’s tools. The first website build during this period does not consume AI credits.
- After the trial: without an active subscription, dashboard and management-tool access is paused and custom-domain use ends. The website remains live on a System address unless the account or website is otherwise closed under these Terms.
- Pro plan: the monthly price displayed in the plan and payment screen before checkout is the binding price for that purchase, including VAT where required unless stated otherwise. It is charged in advance and automatically according to the schedule shown at checkout. The current recurring mandate is limited to 36 monthly charges and will not be extended without new approval. Renewal can be stopped at any time.
- Included credits: the plan includes 50 AI credits per month, presented as a ₪50 usage package. Credits have no cash value, cannot be redeemed for cash, and the monthly allocation does not roll over.
- Additional top-up: 50 additional credits may be purchased for ₪49 as a one-time purchase without automatic renewal. Separately purchased credits do not expire while the account and Service continue to exist.
- Teammates: a company account owner may add teammates for ₪49 per additional teammate per month. Each seat’s recurring mandate is also limited to 36 monthly charges and will not be extended without new approval. Each seat includes System access and a private allocation of 50 AI credits per month, presented as worth ₪50. Each teammate’s credits, usage and balance are personal and are not shared across the company.
- Team credit purchase authority: the account owner is the payer and controls credit purchases for teammates. The owner may disable member purchases, require manual approval, or permit each member to initiate between one and five packs per month. Even in the open mode, no charge occurs without an explicit hosted checkout.
- Payment details are processed by an external payment provider and are not stored in the System. The Company may change prices on 30 days’ prior notice; changes do not apply retroactively to a paid period.
8.2 Cancellations and Refunds
- Renewal may be stopped at any time from the plan and payment screen, without a phone call. The request is immediately timestamped. When the payment provider requires manual completion, an administrator is alerted and the User receives another confirmation after the recurring payment is stopped in Grow.
- An account deletion request does not by itself stop renewal of a plan or teammate seat. Renewal must be stopped on the plan and payment screen, and the User should verify that confirmation of the stopped recurring payment was received.
- The plan, custom domain and management tools remain active through the paid period. Afterwards, the website returns to its System address and dashboard access is paused.
- Removing a paid teammate stops the next renewal. The teammate retains access through the paid monthly period and is then removed automatically. No prorated refund is provided for the remaining portion of a month unless mandatory law requires otherwise.
- Purchase confirmations, service notices and payment-provider receipts are sent automatically to the account owner’s billing address. The teammate receives an access and credit notice but does not become the payer.
- Any mandatory cancellation or refund rights under the Israeli Consumer Protection Law or other applicable law remain fully preserved. Requests are reviewed according to law, timing, transaction type and use already made of the Service or credits.
- Used credits and a subscription period already supplied are non-refundable unless applicable law requires otherwise. Termination for breach does not limit mandatory statutory rights.
9. Suspension and Account Closure
9.1 Company Rights
The Company may suspend, restrict, or close a User account where necessary to protect Users, prevent unlawful use, enforce a material term, or address non-payment, including in the following cases:
- A breach of these Terms
- Unlawful activity or a reasonable suspicion of such activity
- Publication of prohibited content
- Harm to the System or other Users
- Non-payment
- Misuse of the Service
9.2 Effect of Closure
When an account is closed, access to Services ends according to the reason for closure and the paid period. Data and content are retained or deleted in accordance with the Privacy Policy, User requests, legal retention duties, and justified operational needs. Before requesting closure, Users should use the data-export tool and keep a copy of important content.
10. Limitation of Liability
10.1 Service provided “AS IS”: The System is provided “AS IS” and “AS AVAILABLE,” without express or implied warranties, to the fullest extent permitted by law.
10.2 No availability commitment: We do not warrant that the Service will be uninterrupted, fault-free, or error-free. The Service depends, among other things, on infrastructure providers, DNS, domains, browsers, email services, Cloudflare, legacy Cloudinary assets, Vercel, Neon, Resend, AI providers, and other providers selected for enabled features.
10.3 No commitment to business outcomes: We do not guarantee any number of Leads, search-engine ranking, sales, conversion rate, revenue, regulatory compliance, eligibility for professional licensing, or any particular business outcome.
10.4 Liability cap: To the extent permitted by law, and subject to any liability that cannot lawfully be limited or excluded, the Company’s aggregate liability shall not exceed the amount actually paid by the User for the Service during the 12 months preceding the event giving rise to liability.
10.5 Excluded damages: To the extent permitted by law, the Company shall not be liable for indirect, consequential, special, or punitive damages, loss of revenue, loss of data, or business interruption or harm. Nothing in this section limits a right or remedy that cannot lawfully be waived.
11. Content Removal and Complaints
If you become aware of content on a Hosted Website that infringes rights or violates these Terms, you may report it to abuse@builditup.io.
We will consider every complaint seriously and take appropriate action, including removing content or blocking accounts where warranted, subject to our discretion and applicable law. Receiving, reviewing, or acting on a complaint does not impose on us a general obligation to monitor User websites in advance and does not reduce the Website Owner’s responsibility for published content.
12. Changes to These Terms
We reserve the right to update and amend these Terms from time to time. Users will be notified of material changes through the System and/or by email at least 14 days in advance.
When applicable law or the nature of a change requires renewed consent, we will request affirmative acceptance before the relevant continued use. For other changes, the notice will state when they take effect.
13. Governing Law and Jurisdiction
13.1 Governing law: These Terms, and every dispute arising from them or from use of the System, shall be governed exclusively by the laws of the State of Israel, without regard to conflict-of-laws principles.
13.2 Jurisdiction: Proceedings shall be brought before the court that has jurisdiction under applicable law. Where the law permits the parties to agree on venue and the engagement is not a consumer transaction, venue shall be in the Southern District unless the parties agree otherwise in writing.
14. General Provisions
- Entire agreement: These Terms constitute the entire agreement between the parties regarding their subject matter.
- No waiver: Failure to enforce a right does not constitute a waiver of that right.
- Severability: If any provision is held invalid, the remaining provisions remain in force.
- No agency: These Terms do not create an agency, partnership, or employment relationship.
- Assignment: The User may not assign its rights without prior written consent.
15. Documents, electronic signatures, and publications
The service offers tools for creating documents, sending them for electronic signature, and creating publications. This section clarifies what those tools are — and, more importantly, what they are not.
15.1 A tool only — not a party to your documents
The service provides technical infrastructure for creating, designing, sending, and collecting signatures. The user is the author of the documents they create and the party to the engagement with their own customers. The company is not a party to any document created or signed through the service, does not represent any party, and has no involvement in the content or performance of the engagement.
15.2 No legal advice
Content generated in the service, including AI-generated content, is a draft only and does not constitute legal, accounting, tax, or any other professional advice. The service is not a law firm and is not a substitute for one. It is the user's responsibility to review every document, verify that its details are correct and that it suits their needs and applicable law, and to consult a qualified professional before relying on it.
AI may produce content that is inaccurate, incomplete, or unsuitable. Content generated in the service must not be relied upon without human review. Any use of such content is at the user's sole risk.
15.3 Electronic signatures — no warranty of legal validity
The company makes no warranty and no representation that an electronic signature collected through the service will be valid, admissible, binding, or enforceable in any proceeding, jurisdiction, or for any purpose. The validity of an electronic signature depends on applicable law, the type of document, and the circumstances. It is the user's responsibility to determine whether the signature is suitable for their needs — including where the law requires a certified signature, a secure signature, notarisation, or another form.
The company does not claim compliance with any electronic-signature standard, certification, or regulation, including eIDAS, ESIGN, UETA, the Israeli Electronic Signature Law, or any other. The service is not a certification authority and does not issue electronic certificates.
The audit data the service records (name, timestamp, IP address, browser details, and a locked copy of the document) is intended as documentation only. It does not verify the signer's identity, and the company does not warrant that a signer is who they claim to be. Identity verification is the user's responsibility.
15.4 Retention, backup, and data loss — the user's responsibility
Storing documents, signatures, and audit records, backing them up, and retaining them over time — including to meet any statutory record-keeping obligations — are the user's sole responsibility. The company does not act as an archive, does not undertake to retain any document for any period, and does not warrant the availability or integrity of any data.
We recommend downloading and keeping an independent copy of every signed document as soon as it is signed. The company will not be liable for the loss, deletion, corruption, or unavailability of documents, signatures, or audit data, for any reason.
15.5 Content, rights, and publications
The user represents that they hold all rights in the content, images, logos, and materials they upload to or generate through the service, or hold a lawful licence to use them. The user is responsible for ensuring that the documents and publications they create do not violate any law, third-party rights, or advertising rules applicable to their field.
15.6 Limitation of liability for this section
Without derogating from the other provisions of these Terms, the services described in this section are provided AS IS and without warranty of any kind. The company will not be liable for any damage — direct, indirect, consequential, special, or otherwise — arising from the creation of a document, its content, its delivery, its signature or absence of signature, its legal validity or invalidity, loss of data, or any use of or reliance on the tools described in this section.
16. Contact Us
For questions about these Terms, contact us at:
build it up — operated by Elad Kofman, trading as Otef Digital Agency
Official email: support@builditup.io
Public inquiries, support, and reports: support@builditup.io
Phone: 055-996-6472
Business hours: Sunday–Thursday, 9:00 AM–6:00 PM
Location: Kerem Shalom, Israel
How acceptance is recorded
Acceptance is given through an affirmative choice on the registration or connection screen and recorded with its time, source, document version, and wording shown. Before publishing content or a website, the User must review the result and adapt it to the business and applicable law; build it up remains responsible for its own duties as the platform provider.
