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How is the Marketing Hub structured and how do I get started?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open Marketing

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Marketing Hub — All Your Business Marketing in One Place

In the menu: "Marketing Hub". Work is organized into projects — each website/business has its own marketing project.

Creating a Project

  1. 1Open Marketing Hub
  2. 2Click to create a new project and select the site it belongs to
  3. 3Enter the project — all work is managed within its tabs

Project Tabs

TabWhat to do there
OverviewProject status snapshot
Content & CalendarOrganic content — drafts, scheduling, and publishing
Group DistributionTailored posting to Facebook groups
CampaignsPaid campaigns — from draft to live
LeadsLeads generated from marketing
Analytics / ReportsPerformance and insights
AI AssistantCreative and copy generation
SettingsConnecting Meta / Google accounts and ad settings
💡 Tip: You can start immediately with content and manual group distribution. Meta/Google is only required for connected-channel actions such as page publishing or launching a paid campaign.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.