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Organic Content — Creation, Scheduling, and Calendar

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open Posts

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Scheduled Organic Content — Consistent Presence Without Daily Effort

In the "Content & Calendar" tab of the Marketing project, you manage all organic publications.

The Process

  1. 1Create drafts — manually or with the AI ("Prepare 5 posts for the upcoming week about...")
  2. 2Attach an image to each post (upload or create)
  3. 3Schedule — choose a date and time for each post, and it will be automatically published to connected pages
  4. 4You can also publish immediately, change schedule, or cancel schedule at any time

The Calendar

The calendar view shows what's planned when — helping you spot gaps in presence and balance content.

From the Chat

"Prepare organic content for the week," "Attach this image to Tuesday's post," "Schedule for 10:00 AM," "What's scheduled this week?" — everything is supported.

💡 Tip: A regular planning hour once a week + scheduling in advance = consistent presence without thinking about it every day.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.