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How do I create a paid campaign — from draft to live?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open Campaigns

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Paid Campaign — An Organized Process with Full Control

Every campaign follows a secure path: Draft → Review & Approval → Live Publishing. Nothing goes live without explicit approval.

Dashboard Steps

  1. 1In the Marketing project, go to the Campaigns tab
  2. 2Create a new campaign: objective (leads / traffic / reach), audience, creative, and copy
  3. 3Define budget — daily budget and/or total budget. These are strict limits: the campaign will not exceed them
  4. 4The campaign is saved as a Draft — you can edit freely
  5. 5Send for Approval — a review page is created (you can send it to the client for approval with a click)
  6. 6After approval — Publish uploads the campaign to the ad account

From the Chat (Connected AI)

The entire process also works from the chat: "Suggest campaign ideas" → "Prepare a draft with a budget of 40 ILS per day" → "Send me an approval page" → "Publish" → "What are the performance metrics?" → "Optimize it."

Tracking and Optimization

In the Analytics and Reports tabs, you can see spend, clicks, leads, and cost per lead — and you can ask the AI for optimization recommendations.

💡 Tip: Start with a small budget, let the campaign collect data for a few days, and only then scale what works.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.