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Brand Memory — The Marketing DNA of Your Business

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

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Open marketing knowledge

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Brand Memory — So All Creative Speaks with One Voice

Each marketing project has a Brand Memory: who the business is, what the tone is, who the audience is, what the promotions are, what not to say. All content creation — posts, ads, group copy — automatically relies on it.

How to Update?

  1. 1Via connected AI chat: "What is the project's brand memory?" then "Update: Our tone is young and direct, the audience is..."
  2. 2Or via the AI Assistant tab in the project — the settings you provide there are saved

What to Include in Brand Memory?

  • Brand Voice — formal / friendly / humorous
  • Target Audience — age, region, pain points
  • Differentiation — what sets you apart from competitors
  • Emphasis and Prohibitions — "Always mention free shipping," "Do not promise prices"
💡 Tip: Invest 10 minutes in Brand Memory once — and you'll get more accurate creative for every request, forever.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.