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What are content collections and how do I build one?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open content collections

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Content Collections — A Structured Magazine Within Your Site

A content collection is an organized library of items that lives under your site at the path /c: news and updates, recipes, travel itineraries, guides, events — any content that has many items of the same type.

What is a Collection Built From?

  • Categories — for filtering and navigation (e.g., "News," "Tips," "Events")
  • Items — each item has its own page with its own URL
  • Display Templates — a suitable page layout for each item type (article, recipe with ingredients, itinerary with a map)

How to Build? (From Connected AI Chat)

  1. 1Ask: "Build a news/recipes/itineraries collection for my site"
  2. 2The AI builds in stages: collection and category definition → adding items in batches → checking → publishing
  3. 3The collection lives at the URL: [your-site]/c

Dashboard Management

The site's collection management page is accessible from within the visual editor — where you can view, edit, and add items.

Why is this good for SEO?

Each item is an indexable page on Google — an active collection of dozens of items builds a serious search presence around your field of activity.

💡 Tip: Ask the AI to add a new item to the collection once a week ("Add an update about... to the news collection") — fresh content on a regular basis.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.