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How do I create and manage a blog?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open the website blog

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

The Blog System

A blog with quality content is the #1 factor for promoting your website on Google.

Where to Manage?

  • For a specific site: In the site menu — "News & Content"
  • For all sites together: "Blog Management" (Content Hub) in the main menu

Creating a Post

  1. 1Click "+ New Post"
  2. 2Fill in: title, content, featured image, category, tags, and SEO description
  3. 3Save as Draft or Publish

Post Statuses

  • Draft — visible only to you
  • Published — live on the site
  • Pinned — appears first in the list

Creation with AI

  • From the smart assistant in the editor: "Write a post about..." or "Edit the post..." — the action is shown for approval, and a new post remains a draft unless you explicitly request publishing
  • From connected AI chat: "Write and publish a blog post on site X about..."

What Happens When You Activate a Blog?

A blog page (list of posts) and a post page (article view) are automatically created — with a design that matches the site.

💡 Tip: Be consistent — one post every week or two does wonders for promotion. You can ask the AI for a monthly content calendar in advance.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.