Privacy Policy

Welcome to the Privacy Policy of “build it up” (formerly ProPage) (the “System,” “Website,” “we,” “us,” or “our”), operated by Otef Digital Agency (the “Company” or “Operator”).

build it up provides businesses and individuals (the “Users” or “Website Owners”) with a platform for creating, editing, managing, and hosting websites and landing pages. The System also enables the management of Leads and inquiries. The Service is available at builditup.io and through other Company domains, including propage.co.il and its subdomains, on which customer websites are hosted.

This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the Israeli Privacy Protection Law, 5741–1981 and the regulations issued under it — including Amendment No. 13 to the Privacy Protection Law, which took effect in August 2025 — and other applicable Israeli privacy requirements.

2.1 Information Provided by System Users

• Registration details: full name, email address, and phone number
• Business details: business name, field of activity, logo, and images
• User-uploaded content: text, images, videos, and documents for Users’ websites
• Consent records: the date and time Terms and Privacy Policy were accepted, the document version, source of acceptance, and basic security data
• Domain details, website settings, User permissions, edit history, and operational data required to provide the Service
• Payment information, where applicable, which is processed by secure payment providers

2.2 Information from Visitors to Customer Websites

When Visitors submit forms on customer websites, the System may store and process information such as name, phone number, email address, inquiry content, custom fields, IP address, browser information, the URL of the page from which the inquiry was submitted, and a record of consent to submit the form. This information is stored for the Website Owner and transferred to it so that it can respond to the inquiry.

The Website Owner is responsible for presenting appropriate privacy notices to its Visitors, obtaining required consents, using Leads in accordance with law, and responding to its Visitors’ requests for access, correction, or deletion. build it up will assist the Website Owner through reasonable measures and subject to the capabilities of the System.

2.3 Information Collected Automatically

• IP address and device and browser information
• Usage and analytics data
• Cookies and similar identifiers
• Approximate geographic location

2.4 Information Received from Third Parties

We may receive information from external service providers, such as authentication, analytics, and advertising providers, but only to the extent required to operate and improve the System.

We use collected information for the following purposes:

• Providing the System’s services, including website creation and hosting
• Managing User accounts and verifying identity
• Communicating with Users, including technical support and service notices
• Improving the System and developing new features
• Securing the System and preventing misuse
• Complying with legal and regulatory requirements
• Retaining evidence of consent, handling complaints, enforcing the Terms of Use, and defending against claims or misuse
• Storing Leads and inquiries for Website Owners and sending email notifications to the Website Owner or its designated representative
• Statistical analysis and research using anonymous or aggregated data

We implement advanced security measures to protect information, including:

• Encryption in transit (SSL/TLS) and at rest
• Controlled and authenticated access to systems
• Continuous monitoring for suspicious activity
• Periodic backups and information recovery
• Secure servers operated under stringent security standards

However, it is important to clarify: despite our extensive efforts, no computer system is completely immune from intrusion or failure. We cannot guarantee absolute security of information.

We may share information with third parties in the following circumstances:

• Service providers: hosting, analytics, payment-processing, and support providers acting on our behalf
• Website Owners: when a Visitor submits a Lead or inquiry through a customer website, the information is transferred to the Website Owner or the person managing the website on its behalf
• Legal requirements: in response to a court order, a demand by a competent authority, or a legal obligation
• Protection of rights: to prevent fraud, protect safety, and enforce the Terms of Use
• Business transfers: in connection with a merger, acquisition, or transfer of assets

We do not sell personal information to third parties for marketing purposes.

Subject to the Israeli Privacy Protection Law and the regulations issued under it, you may have the following rights:

• Right of access: to review personal information held about you
• Right to correction: to request correction of incorrect or inaccurate information
• Right to deletion: to request deletion, subject to legal limitations
• Right to object: to object to processing for marketing purposes
• Right to portability: to receive a copy of your information in a commonly used format

To exercise your rights, email us at support@builditup.io.

7.1 Privacy Inquiries (Amendment 13)

A dedicated channel for privacy inquiries and the exercise of data rights is available at support@builditup.io (please include “Privacy Inquiry” in the subject line). Whether the Company is required to appoint a Privacy Protection Officer under Amendment No. 13 to the Israeli Privacy Protection Law is currently under legal review. If an officer is appointed, their contact details will be published on this page.

The System uses cookies to support proper operation, security, and an improved user experience:

• Strictly necessary cookies: for core operation and authentication
• Functional cookies: to remember preferences and selections
• Analytics cookies: to measure usage and improve the System

You can manage cookies through your browser settings. Blocking certain cookies may impair the operation of the System.

We retain personal information for as long as necessary for the purposes for which it was collected or as required by law:

• Active account information — for as long as the account remains active
• After account closure — for up to 7 years for backup and legal requirements
• Evidence of consent and legal records — for the period required for legal defense, compliance, and dispute management
• Leads and inquiries from customer websites — while the website or Website Owner’s account remains active, unless deleted upon request or as required by law
• Analytics data — for up to 26 months in aggregated form

Information may remain in backups or logs for a limited transition period after deletion from the management interface, subject to our security and recovery policies.

The System is intended only for adult Users aged 18 or older. We do not knowingly collect information from minors. If we learn that information has been collected from a minor, we will act promptly to delete it.

We reserve the right to update this Policy from time to time. Material changes will be published on the Website and/or communicated through an individual notice. Continued use of the System after an update constitutes acceptance of the updated terms.

This Privacy Policy is governed exclusively by the laws of the State of Israel. The competent courts in the Southern District (Beer Sheva) shall have exclusive jurisdiction over all matters relating to this Policy and use of the System.

For questions or requests concerning this Privacy Policy, contact us at: