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How does ongoing guidance improve my website?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open growth recommendations

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Guidance & improvements — a website that keeps getting better

Open Analytics → Improvements to see evidence-backed changes prepared for the selected website. You can also open the same screen from a guidance email.

How it works

  1. 1Turn ongoing guidance on for the selected website and choose the frequency, delivery channel and areas that matter most.
  2. 2Each check uses real website and customer signals and may return zero recommendations when the evidence is not strong enough.
  3. 3Every recommendation shows why it was proposed and the exact wording or structural change before you decide.
  4. 4Approval publishes the change when the website has no open draft. If a draft is already open, the improvement is added to it without publishing other unfinished work.
  5. 5Every application is recorded in website history. Undo first verifies that nobody changed the same value later, so newer work is never overwritten.

What can be improved?

Headlines, descriptions, page copy, frequently asked questions, section visibility and useful blog content — only when the current evidence supports the change.

Staying in control

You can pause ongoing guidance, switch between dashboard-only and email delivery, change its frequency and add priorities or topics to avoid. AI credit cost is shown before activation.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.