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How to Connect Google Analytics, Pixels, and Tracking Codes?

A practical, plain-language guide to the shortest route, the right screen, and what to know before continuing.

From guide to action

Open website tracking settings

This opens the relevant work screen. You may be asked to sign in; no change is saved automatically.

Tracking Codes

In the editor → Click Tracking in the toolbar.

Supported Code Types

TypeIdentifierWhy it's Recommended
Google AnalyticsG-XXXXXXXXXXFull traffic tracking
Google Tag ManagerGTM-XXXXXXXCentralized tag management
Facebook PixelNumeric IDConversion measurement for campaigns
Microsoft ClarityProject IDRecordings and heatmaps
TikTok PixelPixel IDTikTok tracking
Custom ScriptFree codeAny other tool

Steps

  1. 1In the editor, open Tracking
  2. 2Add code: Select type, give a name ("Main GA"), paste the identifier
  3. 3Ensure the switch is active
  4. 4Save
💡 Tip: Running paid campaigns? Facebook Pixel is a must — without it, Meta cannot learn who the converting audience is, and the campaign will be more expensive.

You can simply ask Up

Up answers using this guide, suggests the next step, and leads to the relevant screen.